Previous edition "Making the news : a media relations manual for non-profit organization" by John Longhurst published in Winnipeg by Windflower Communications in 1996.
"Learning how to work with the media is the purpose of this manual. In it you will find information about how to write a news release, whom to send it to, what time of the day and week to send it. You'll also learn some of the rules editors and reporters live by, and what they look for in a news story. This revised and updated edition of `Making the News" also features an expanded chapter on religion and the media that deals with some of the unique challenges facing faith groups that want to work with the media. Working with the media has its risks and challenges, but so does not working with the media." -- Intro., pp. 9-10.
Contents: Acknowledgements dated December 2005 -- Introduction -- The Media -- Making News -- The News Release -- The Interview -- News Conferences and Media Events -- Other Media Opportunities -- Religion and the Media -- Crisis Communication -- Miscellaneous -- Conclusion.