Letter to the editor : Should the church advertise ?

Notes: "The article 'Fewer members, abundant wealth' (January [2024], p..1) begins, 'Memberships in Anglican and other churches in Canada are shrinking', which we all know is largely the case. My question is, why are we not using media to invite lapsed Anglicans (and others) back to the Church ? What might be the results if the church produced some short commercials aimed to invite people to attend a service ? I am no media expert and I fully appreciate that what I am suggesting represents a large expenditure, but if we don’t start bringing people back, the church will be no more in a few short years (and of course you know this better than I). A thoughtful media campaign might just reach some of those longing for a connection to a lifestyle that includes thanking God for giving us the words of Jesus by which to live a richer life". [Text of complete article.]

Subjects: Advertising - Religious aspects - Anglican Church of Canada; Advertising - Canada - Churches; Church work with the unaffiliated - Anglican Church of Canada; Television commercials - Religious aspects - Anglican Church of Canada