"Like many Canadian, the Rev. David Pritchard of Christ Church Cathedral in Whitehorse [Yukon] was deeply disturbed by the horrific images of displaced and starving people in the drought-stricken Horn of Africa in July 2011". "With support from the Bank of Montreal, the Horn of Africa Famine Relief Project was launched. The target: 'A dollar for every Yukoner', Pritchard says. (A recent census puts the territory's population at slightly less than 36,000.)" After eight weeks of fundraising efforts, "'We were able to send $28,000 to the Primate's World Relief and Development Fund before the deadline for matching funds with federal grants', he says. The project raised almost $42,000, exceeding its goal. 'We showed that Yukoners are among the most generous people living in this great country', says Pritchard".