At midnight on 1 January 2013 the Hong Kong Sheng Kung Hui (HKSKH) launched its new bilingual website and digital portal into the Anglican Church of Hong Kong and Macao. The new website was the product of 15 months of work by the province's Information and Communications Workgroup. "From very early on, the Workgroup has set out the key objective of the new website -- to strengthen the identity of the Hong Kong Sheng Kung Hui by telling our community and the world who are and how we fulfil our missions. The website should facilitate and encourage church members and others to reach us, whether they are looking for [a] place to worship, a school or social service. The new website should also be the central platform which pulls together 'Echo', our provincial news service with information and updates from our three dioceses and the Macau Missionary Area. Finally, the website should link up popular social networks with flexibility of adding new content and features in the future".