"When all is said and done, however, there are only two, not forty-four, ways to increase attendance in any congregation. One is to increase the frequency of attendance of those who are now attending. .... The second approach is to reach more people. .... Many of the suggestions in this book are designed to increase the frequency of attendance. Others are designed to attract first-time visitors and a few are included to increase the probability that first-time visitors will return the following Sunday". -- Intro., p. 14, 15.
Contents: Introduction -- Being with the Worship Experience -- Review the Schedule -- What Are Your Operational Policies ? -- The Power of Program -- Real Estate Considerations Do Influence Attendance -- Institutional Factors -- What Next ?