A proposal was presented for a program of promotion of the Missionary Society as a vehicle for the receipt of legacies for the support of the missionary work of the Church.
Moved by Smith, seconded by Burch,
That the NEC authorize a program of promotion of the Missionary Society as a vehicle for the receipt of bequests for the missionary work of the Church.
The value was questioned of advertising the name of MSCC since it is now more or less a holding company and its work has been absorbed by a Division of the National Church. However, it was maintained that the Society is well known and accepted throughout the legal fraternity and by many elderly people.
That this National Executive Council endorse the advertising policy adopted by the Board of Trustees on November 8, 1983.
Advertisers with a product or service to sell, or an opinion to express, may purchase space to carry their messages. There are certain qualifications under guidelines established by the Board of Trustees. We accept no advertising for tobacco, small loans or lotteries. All advertising in Canadian Churchman must meet the standard of good taste.
When a proposed advertisement, appeal or insert, appears to be in conflict with a definite position of the General Synod, there will be consultation with the Chairman of the Board of Trustees before the advertisement is accepted.
a) In connection with the article "The Most Misunderstood Disease" (Alcoholism) in the January 1973 issue of the Canadian Churchman, Mr. Gault complimented the staff of the paper and, in particular, Miss Carolyn Purden for her factual and accurate account of this problem. Because of the excellence of this article and the valuable information it contains, the paper was in great demand in his area of the country.
b) Concern was expressed at the apparent contradiction between the stand of the Canadian Churchman on the Third World, poverty and racism and its acceptance of advertisements of expensive tours.
That this NEC request the Board of Trustees of Canadian Churchman to prepare a report for the next meeting of this Council on its policy concerning, and the operations of, Canadian Churchman tours. CARRIED
The Primate welcomed members of the Board of Trustees of the Canadian Churchman. Archdeacon Williams presented the report of behalf of the Chairman, Dean Lundy.
The feasibility of inserts being mailed with the Canadian Churchman was discussed. Mr. Hames stated that it is the policy of the Canadian Churchman to carefully check the background and financial statements of any organization requesting that this service be provided.
It was agreed that the Churchman look at the kinds of material it will enclose and report back.
That the National Executive Council sends Greetings to Mr. Bruce Rathbone assuring him of its prayers and thanks. CARRIED
Prostitutes, drug addicts, alcoholics and parolees are among persons who were interviewed in a new religious series of one-minute radio announcements entitled, "LOVE AT WORK" to be broadcast daily on Toronto radio station CKFH.
The spot announcements were produced by the Communications Division of the Anglican Church of Canada for the Toronto diocese.
"It's part of our effort to develop new formats and models for religious broadcasting," said Al Bestall, supervisor of media planning for the Church.
"The series highlights the work of Anglicans in the community with actuality interviews with people who have been helped by someone who cared," Bestall explained.
"We consider the series a pilot or model which we expect other dioceses throughout Canada will adopt to tell the story of their involvement with people in their particular communities," he added.
The "LOVE AT WORK" series will be heard daily at 9:50 am on CKFH beginning May 1. Latest BBM Bureau of Measurement figures indicates the spots will reach 75,000 persons each week.
Each seven-day series of spots will deal with one of the more than 80 Anglican-supported services and institutions in the Toronto area, including the Street Haven Drop-In Centre, Yorklea Children's Home, Beverley Lodge, the Seamen's Mission, prison chaplaincies and Jewish-Christian dialogue.
- 30 -
For additional information, please contact:
Director of Communications
Anglican Church of Canada
600 Jarvis Street
"LOVE AT WORK" - RADIO SPOTS
Some of the comments to be heard during the broadcasts:
"If there wasn't a Street Haven, the first place I'd head for is the hotel. Just drown my trouble in beer." - Street Haven
"On drugs, there's no such thing as you can't go any further. You keep going until you're dead or you find an agency where you can get help." - Street Haven
"The 85 and 95-year olds seem to be an age-group that nobody sort of wants to be bothered with and they need us very, very much." - Anglican Church Home for the Aged
"Some families are glad to push their older people into homes. But if they push them into a home like this they're lucky." - Anglican Church Home for the Aged
"In 1971, over 300 suicide deaths were recorded. That's the number they've recorded. I would anticipate it's much more than 300." - Distress Centre
That the Prolocutor and the General Secretary be requested to prepare and present to the next meeting of the NEC a procedure for the advertising of, and selection of candidates for senior staff, the filling of which is the responsibility of the NEC. CARRIED